Our client is one of the most admired names in the FMCG sector, based in Karachi. They are looking for a "Head of Trade Marketing".
QUALIFICATION
MBA - Marketing from a university of Top repute
EXPERIENCE
+12 years of dedicated experience with FMCG sector firm(s).
JOB BRIEF
- Develop and execute the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.
- Improve the brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
- Lead and implement channel-specific marketing strategies and plans for assigned retailers
- Conceptualize and execute trade promotions and roll out impactful in-store campaigns in collaboration with marketing and sales teams
- Lead activation programs with partners to improve brand visibility
- Visit the points of sale regularly to ensure the brand is visible, and guidelines are respected.
- Lead a team of highly capable professionals.
Interested candidates are invited to share their CVs in MS Word format at apply@ths.com.pk
The Human Solution
No comments: